Delicious Golden HEWeb Nuggets

Every time I come back from a HighEdWeb Conference my head is full to bursting with great ideas and my energy level is up from all the inspiring people and presentations. This year in Austin was no exception, and I wanted to share the golden nuggets of wisdom that I found with you. The titles link back to the full length LINK blogs that attendees wrote for each presentation.

Seth Odell: Engaging Your Global Audience with Real-Time Campus Event Coverage

Anyone who hasn’t had the good fortune to witness the force of nature that is Seth Odell is missing out. Seth gave an incredible, red stapler winning presentation on using live video streaming at Southern New Hampshire University, and you can check out my full LINK writeup here.

Golden Nugget: We spend 99% of our alumni resources on the 1% of alumni that can physically come to campus. Interactive live video streaming can bring that number up to 100%. Make a room for 200 a conversation of 50,000.

Jeff Stevens: I’d Buy That For a Dollar: What Robocop Can Teach us about Alumni Engagement

Jeff Stevens not only wowed the crowd with his Johnny Cash cover band performance and 20 gallon hat, he also delivered a great presentation on how higher education can use online donation site strategies and practices to engage our alumni donor base to give smaller but no less important gifts to specific causes. My full LINK article is here.

Golden Nugget: Use online tools to allow benefactors and beneficiaries to interact with each other beyond the initial transfer of money. The human connection is vital.

Lacy Tite: Using WordPress to Power Your Institution’s Entire News Presence

Lacy walked us through how to unlock the true capabilities of WordPress with automation of page styling, intelligent content tagging, and on the fly news mashup pages that any content manager can create easily. It was an inside look at how great programming can provide a foundation for great content.

Golden Nugget:  You can use WordPress to do magical things, such as dynamically changing the page branding design based on content tagging. Tag a story as performing arts and *poof* the page is branded with the arts template. 

Karlyn Morisette: What Colleges Can Learn From The Insane Clown Posse

Karlyn’s presentation (also a red stapler winner, SNHU was rocking in Austin) lit a fire for me by showing that the best way to be successful is to be yourself. She told the story of a couple of rappers who got dropped from their label and decided to go out on their own. They built an empire of loyal fans by sticking to their true selves and knowing who their true audience was. Higher education has many audiences, but we can’t appeal to all of them at once.

Golden Nugget: Be yourself, and never apologize for it.

Dan Frommelt: Project Management According to Attila the Hun

Dan walked us through the strategy and tactics that he uses for project management and how a brilliant (though brutal) leader and tactician such as Attila the Hun was able to train, empower, and lead his troops to victory after victory in spite of numerous obstacles and tough odds. I loved Dan’s no nonsense approach to things, and hope to channel some of that candid and challenging attitude in my own job.

Golden Nugget: I am the person who is fighting for my project, if I stop fighting, the project will die.

Lastly I just  wanted to say thank you to Jenny Anspach from Central Methodist University for doing a summary of my presentation, In The Shadow of the Colossi: Alumni Online Communities in the age of Facebook and LinkedIn. The slides for that presentation are available here on Slideshare.

A super shout out to the LINK staff for doing an amazing inaugural print version of LINK for the conference and to all the people and volunteers that made HighEdWeb so amazing this year and every year – keep up the great work!

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